Chanel Authenticity Guide

Authentic Chanel purses, bags, and wallets have come with authenticity cards embossed with a serial number since the mid-1980s. The serial number matches the serial number appearing on a tag stitched or stuck to the handbag’s interior lining.

Chanel has always put their interlock CC logo on their tags. After about year 2000, Chanel protected the tags with a clear film and added a hologram as a security measure. The sticker, Chanel logo, and hologram design varied with the manufacturing date. Note that over time, serial number stickers may become detached from handbags. Authentication cards also often become lost. Therefore, Chanel handbags missing these items may still be authentic.

Serial Number Year
Number Styles
Appearance of Authenticity Tag
22XXXXXX 2016 & later Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 21XXXXXX  2015-2016 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 20XXXXXX  2014-2015 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” appears on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 19XXXXXX  2014 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 18XXXXXX  2013-2014 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 17XXXXXX  2012-2013 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 16XXXXXX  2012 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 15XXXXXX  2011 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 14XXXXXX  2010-2011 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 13XXXXXX  2009-2010 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 12XXXXXX  2008-2009 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 11XXXXXX  2006-2008 Zeros have diagonal slashes. Serif-face “1”. Eight-digit serial number printed on white tag covered with clear film and two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of the tag. Gold specks throughout the tag.
 10XXXXXX  2005-2006 Zeros have diagonal slashes. Serif-face “1”. Chanel introduced the eight-digit serial number around this time. They printed on white tag covered with clear film with two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on the right side of the tag. Dark line on left side of tag. Gold specks throughout the tag.
 9XXXXXX  2004-2005   Zeros have diagonal slashes. Serif-face “1”. Seven-digit number printed on a white tag covered with two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on right-hand side of the tag. Dark line is on left side of tag. Gold specks throughout tag.
 8XXXXXX  2003-2004   Zeros have diagonal slashes. Serif-face “1”. Seven-digit number printed on a white tag covered with two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on right-hand side of the tag. Dark line is on left side of tag. Gold specks throughout tag.
 7XXXXXX  2002-2003   Zeros have diagonal slashes. Serif-face “1”. Seven-digit number printed on a white tag covered with two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on right-hand side of the tag. Dark line is on left side of tag. Gold specks throughout tag.
 6XXXXXX  2000-2002   Zeros have diagonal slashes. Serif-face “1”. Seven-digit number printed on a white tag covered with two Chanel logos. Additional security features to prevent the tag from being removed without damage. “CHANEL” is on right-hand side of the tag . Dark line is on left side of tag . Gold specks throughout tag.
 5XXXXXX  1997-1999 Zeros have diagonal slashes up to 51XXXXX. Zeros have no diagonal slashes
from 52XXXXX-56XXXXX. Zeros have diagonal slashes from 57XXXXX and higher. Serif-face “1” from 57XXXXX and higher.
Seven-digit number printed on a white tag covered with clear film and interlocking CC background pattern as in previous years. From 57XXXXX on, Chanel only used two logos. Additional security features were added to prevent the tag from being removed without damage. Introduction of “CHANEL” on right-hand side of the tag. Dark line is on left side of tag. gold specks throughout tag.
 4XXXXXX  1996-1997  Zeros have diagonal slashes. Sans-serif “1”. Seven-digit number printed on a white tag with prominent Chanel logos. An opaque film covers the tag.
 3XXXXXX  1994-1996  Zeros have diagonal slashes. Sans-serif “1”. Seven-digit number printed on a white tag with prominent Chanel logos. An opaque film covers the tag.
 2XXXXXX  1991-1994 Zeros have no diagonal slashes up to 27XXXXXX. Serif-face “1”. Seven-digit number printed on a white tag with prominent Chanel logos. An opaque film covers the tag.
 1XXXXXX  1989-1991  Zeros have no diagonal slashes. Serif-face “1”. Seven-digit number printed on a white tag with faint Chanel logo pattern and left side cutout. An opaque film covers the tag.
 0XXXXXX  1986-1988  Zeros have no strikethroughs. 1’s have serifs (feet). Seven-digit number printed on a white tag with a faint Chanel logo background pattern and left side cut out. Opaque film covers tag. Early serial numbers (starting with a 1 or 2) did not have a leading zero; these were six-digit serial numbers. The 6-digit serial number tag was larger than the tag produced with the seven-digit tags.

Common counterfeits

Serial numbers found on many mass-produced counterfeits:
7244764
8890212
9133021
9395451
10218184
10216144
10350533
10316128
10387881
10401243
10486163
10501943
10501946
11062948
11063908
10634341
10885140
10905401
10903785
11022848
11063908
11061887
11127595
11131833
11132646
11355938
11136858
11155659
11258448
11387879
11357137
11435776
11546099
11595889
11659931